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Peter Minnium
The World is getting smaller and smaller, so stay focused on great ideas
By Elia Patricia PEKICA PAGON
Peter Minnium is the Managing Director of the Network Development for Lowe Worldwide. Prior to joining Lowe in 1997, Peter worked for three companies, each with a distinct strength, the combination of which is uniquely present in Lowe. He started at Ayer in New York, eventually supervising a half-dozen Procter and Gamble brands, where he learned the value of rigorous strategy
After this, he moved to Cliff Freeman & Partners, one of the world’s top creative agencies, following the suspicion that strategy without a powerful creative expression is like clapping with one hand. Later, Peter...
